Dofollow and Nofollow attributes for SEO

dofollow and nofollow
In this post, I will give you a brief explanation about follow and nofollow and their role in SEO. A lot of bloggers are using these attributes as tools to prevent the loss of link juice.If you are a newbie, then you should know about these attributes.Using Nofollow and dofollow properly is one of the important techniques of on page SEO. That can either boost up your SEO or can diminish it.

Why are Dofollow and NoFollow used ?

Both of dofollow and nofollow are HTML attributes that are used to communicate with bots that crawl your website,blog or a forum.In simple words, dofollow and nofollow are your permission tools to allow or disallow a bot to follow a specific link on your website. Almost all high page rank websites like facebook,twitter ,Disqus etc .are using this technique to preserve their rank.

What is Dofollow ?

DoFollow, as the name suggests, is used to tell the bots that they should follow that link. For example :
<a href=’http://Your’ rel=’dofollow’>Your domain</a>

As a result of dofollow, some of your link juice and page rank pass on to the dofollow link and this also helps the dofollow link to better its ranking in search results.

By default in google,bing or Yandex if you don’t put the dofollow attribute,then it will be considered a dofollow link by google bot or any other bot.for example :
<a href=’http://Your’>Your domain</a>

What links You should Dofollow ?

You should try to follow :

  1. links that have higher google page rank(above zero in my opinion) like Wikipedia,and blogger.But in doing so you must link to relevant content. 
  2. links that have higher Alexa ranking. 
  3. links that point to a website similar to your niche. 
  4. links of your website.

What is Nofollow ?

According to Wordpress :
Nofollow is an attribute that can be added to links to discourage Comment Spam
Nofollow tells the bots that they are not allowed to follow that link.For instance :

<a href=’http://Your’ rel=’nofollow’>Your domain</a>

By doing this it will not affect the search engine ranking of the no follow link and this also preserves your link juice. Only humans will be able to click on it and follow it.

Where to use Nofollow :

As mentioned earlier, nofollow is usually used to stop comment spam. But you can also use nofollow :
  1. In your posts,for a link,to which you don't want to give a vote for page rank. 
  2. When mentioning credits for licenced images or any other stuff that requires attribution. 
  3. In comments
You should also read this Google blog article which was published in 2005 when the nofollow attribute was announced.
Watch this video of Matt Cutts from Google Search Console about no follow.

Last Thoughts :

I hope that this article made your concept of nofollow and dofollow attributes clearer and better. Support blog rabbit by sharing this article on social media.Have any suggestions ?Share them by commenting below.
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